It may be the coldest week this year — and possibly ever — here in Washington, DC, but you can console yourself by attending some of the fascinating technology events happening in the city this week. Below is a roundup of the events that caught our eye, and as always you can find a full schedule over at DC Tech Events.

Monday, January 24

8:00 am — 6:00 pm

What’s Next DC : This day long conference is meant to help businesses take their marketing, communications, and general plans into the future. What’s Next DC promises to give attendees a ton of information, and focus the day on brainstorming, case studies, energy, networking, strategy, and personalized solutions — rather than your average conference session. It’s happening all day today over at George Washington University.

Wednesday, January 26

6:00–9:00 pm

SXSW Interactive Networking Mixer and Town Hall : Going to SXSW this year? Head over to the Red Room at the Black Cat to meet other folks attending and the organizers before you get to Austin.

6:15 pm

DC Media Makers: Social Media and Tunisia’s Jasmine Revolution : Rim Nour, a young Tunisian technologist who took part in Tunisia’s recent Jasmine Revolution, will be speaking at this month’s DC Media Makers meetup on the revolution and how social media and other technology helped propel it. This should be a fascinating firsthand look at one of the first successful popular uprisings in the Arab world.

Thursday, January 27

6:30 pm

Tumblr Meetup : Use Tumblr, the microblogging platform that let you post text, images, videos, links, and so on to a tumblelog? Local Tumblr users are gathering at the American Ice Company to talk about the platform and how they’re using it.

Friday, January 28

9:00 am

The Technology of Privacy: When Geeks Meet Wonks : On Data Privacy Day, Google is opening up their offices to host a breakfast and discussion on how privacy concerns affect technology and policy, and how engineering can affect and change the best practices around online privacy.