As the global leader in documenting and spreading awareness about human rights abuses around the world, Human Rights Watch relies on online communication tools to get its message out. We collaborated closely with their internal team in a very agile process to help them develop their main site, www.HRW.org, and their overall online communications strategy.

A key part of this site was designing an effective workflow that would allow their global staff to quickly get news stories online, while balancing HRW's need to vet and edit them. The site also needs to be accessible in both high and low bandwidth environments, and to ensure this we set up a custom CDN (content distribution network) to keep the site fast no matter where it's accessed around the world. Additionally the site is available in five languages, and contains compelling video content, including a toolset to translate videos into other languages.