With Department of Health and Human Services

The main landing page and the thousands of subpages that educate the public on Affordable Care Act never went down.

In reflections on the failings of, the landing pages have emerged as a silent hero. They show how open, agile approaches can deliver government technology that works. Here’s how we built the part of with 100% uptime.

The Homepage

Modern Web Technologies

Powering is a beautiful, fast, and completely CMS-free new website, developed using our approach to low-cost, low-maintenance web development, that has radically disruptive potential for traditional content management web projects.

Open Source

We built the frontend using entirely open source tools. The project also allowed us to improve several open source projects., the web editor used by the HHS team to manage their site got a better user interface and mobile editing layout, as well as a simple metadata editor.

Editing in Prose

We released a plugin for Jekyll, the application that generates the website, to sort content by Google Analytics data.

Finally, to automate the process of building the Jekyll site and publishing it, we released Jekyll-hook, a simple web server that integrates with GitHub and your hosting environment of choice.

For more on the open source contributions made possible through this project and to access to GitHub repository for, check out

API access to content

The site’s content is fully available through a JSON API for programmatic access. This enables other states setting up marketplace websites to sync content with the federal government and developers to build new interfaces on top of The JSON API is also completely static and generated by Jekyll. It’s even available cross-domain through CORS and JSONP, thanks to a simple edge-side-include in the Akamai CDN configuration. content API

Responsive, multilingual, clear content and presentation

We had the opportunity collaborate with talented designers at Teal Media and Edward Mullen Studio who laid out a refreshingly clean and focused presentation for the new, which resulted in many of the website’s most exciting features. in Spanish

To start, the entire website is translated to Spanish, building on the multi-lingual features in Jekyll. The site has been rigorously tested for accessibility according to the section 508 standards. It’s responsive design allows it to be both beautiful and useful on a variety of mobile platforms and devices. All of these features are designed with the single goal of “get people enrolled” in mind. on an iPhone

Building on a flexible templating system like Jekyll makes it easy to iterate and improve various layouts and presentations without ever risking server-side performance or reliability.

We are incredibly proud to have been a part of this project, working with a visionary and dedicated team of government staff and partners on something that will be as impactful as it is innovative.

Required Reading

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